Welcome, dear Nxters and other followers!

Attitude. If you haven't been building, testing or playing around with all the Ignis functionality on testnet, you might have forgotten that Jelurida recently speeded up Ardor to generate new blocks every 10 seconds. No hiccups, it's just fast. Jelurida is in no hurry to bring this to the mainnet - not until it's necessary, they say.

You can't read that in the news.

It's a matter of attitude. Some teams focus on GUI first, expensive video commercials and PR's about killer features they haven't even started to code yet. They show attitude. They prioritize influencers, "partnerships" with tech celebrities, little progress > big announcements. How else to make headlines? You gotta look like a million to make a million. Why? They find it necessary. And maybe it is just that.

If the users are impressed, it'll start their engines. You'll find them promoting the product to friends, sharing their belief in it on social media, youngsters so eager to be seen as first movers that "found" this awesome new tech, sooooo cool! Attitude.

The NRS (Nxt Reference Software) Client, which is still Jelurida's official client for both Nxt, Ardor, and all child chains, was developed by an early Nxt community member, and it was one of 5+ great wallets back then. When the Nxt core developers decided to adopt it, other wallet devs stopped developing theirs, and the client GUI hasn't changed much since, only more and more features have been added. Today, most people forgot - or wasn't told - that it's a "reference software client", originally meant to be a dev tool. Every little button in it makes perfect sense for the core devs, but new crypto users, who aren't expecting an advanced dev client, are scared off. What used to be the most impressive crypto wallet in existence has become overloaded, simply because core functionality has exploded. Now, we, the community, talk about the tech and the endless possibilities of combining Nxt's and Ignis/Ardor's features into new functionality. We get tired of talking... and then we talk some more, we can't really onboard people by pointing them to an attractive user-friendly client, web wallet, or "official" mobile app, or an easy-to-understand website. 

Do we have a problem? Yes. Is there a reason for it? Yes. And a good one:

Second generation smart contracts, lightweight, stateless, oracles, check. Easy KYC-and AML-ready token creation, 1-click dividend payments, inbuilt cross-chain DEX. Zero-fee transactions. Check, check, check. Parent-child chain architecture running in production. Scalable PoS solution. Subnets coming. And this week: another new stable Ardor main net version was released. Our problem? Who knows.

It's a red sea, and many of those well funded, well-marketed blockchain visionaries that made it to the media and CMC top 20 are taking new headlines again: they have already burnt their millions it seems - even before launching a mainnet. Their celebrity promoters are being hunted down by TAX authorities, and yes... mainstream reporters LOVE IT! Breaking! Blockchain: oversold, overhyped, overbought, run by stupid inefficient market-crashing money-spending unregulated big fucking attitudes. With pretty but featureless wallets, mockups, whitepapers, and high market cap, all over the news. Large corporations must love it too, gives them a chance to catch up. But that's the reported truth we're up against. Backed by the market mayhem. They said they would have our features. They failed.

It's a good time for Jelurida to show a new product. An attitude. To attract customers. To get more devs and blockchain-ready businesses to understand their BaaS offering. We're so good, but others must build Dapps and attractive GUI's to kick off any network effect. So darn good, that it's a fact we have a better core tech than IBM, Amazon, Microsoft, Ethereum. What we do NOT have, though, is obvious proof, In-Yo-Face-proof, because proof is presented in an inaccessible way, unless you're Jean-Luc, dev by the age of 2. For 4 years the core dev team's attitude has been: build it and they'll come. For 1 year it's been: we're here to sell our tech and do business. Spark a revolution, but make money and protect our IP. Scale and develop the shit out of the competition, decentralize everything, but also make sure that we, as real people, as a legal entity, can't be convicted for anything illegal, even if it's all decentralized.

To go viral, we need to start building useful Dapps, with UI/UX designers to onboard masses. 10 sec block times on the main net - not necessary, they say. Sure. Mainnet doesn't have enough transactions at the moment for it to make sense, and Jelurida develops solutions for developers and businesses, not just for show. FOMO, ignore it, troll it, or love it. Nxt PoS, Ignis, and the Ardor platform, and the new version release might turn the tides. Win a great market share for what it is. Jelurida is a software company. They are here to build and hire. And show attitude. If you're reading our newsletter, you know blockchain won't go away. You might as well start programming. Choose an undervalued, scalable blockchain platform to work on, and come with a good attitude. Let us know what you're working on. We are here to help.